NBC AND iTHEATRICS ANNOUNCE PHILANTHROPIC INITIATIVE TO BRING SUSTAINABLE MUSICAL THEATER PROGRAMS TO THE
NATION’S UNDERSERVED SCHOOLS
“NBC’s ‘Smash’: Make a Musical” Set to Launch This Month in 20 Schools in 20 U.S. Cities
UNIVERSAL CITY, Calif. – January 6, 2012 – NBC and iTheatrics are teaming up for the national launch of “NBC’s ‘Smash’: Make a Musical,” a philanthropic initiative that will help create sustainable musical theater programs in underserved schools nationwide.
Timed with NBC’s launch of the new musical drama series “Smash,” the initiative will work with local schools across the country to stage their own productions and implement self-sustaining programs. The initiative will launch in 20 schools in 20 U.S. cities (see market list below) this month.
NBC will underwrite the initial 20-market program rollout with Broadway master professionals going into the schools and mentoring students and teachers. The partnership will kick off in earnest at The Junior Theater Festival in Atlanta January 13-15, where stars from “Smash” will join with iTheatrics to announce the first 20 schools selected.
NBC’s new drama “Smash” premieres February 6 (10-11 p.m. ET) and stars Debra Messing (“Will & Grace”), Katharine McPhee (“American Idol”) and Oscar winner Anjelica Huston (“Prizzi’s Honor”), among others.
The nationwide partnership announcement was made by Len Fogge, President of Marketing, NBC Entertainment, and Timothy Allen McDonald, founding chairman of iTheatrics.
The 20 programs launching this month are in the following cities: Atlanta, Chicago, Dallas, Denver, Los Angeles, Minneapolis/St. Paul, Philadelphia, Phoenix, Portland (Ore.), Boston, Baltimore/Washington, D.C., Cleveland, Houston, Nashville, New York, Oakland, Oklahoma City, Pittsburgh, Seattle and St. Louis (participating schools will be announced on January 15).
Administered by the Junior Theater Project in partnership with NBC’s “Smash,” the programs in the first 20 schools will launch this month with nationally recognized master theater teachers leading professional development workshops for the school teachers and students in each of the schools. These workshops take educators step-by-step through the process of producing a first-ever musical. The teachers select their musical, hold auditions and cast the show.
Each school is given a MTI Broadway Junior Collection “ShowKit” featuring accompaniment CDs, sheet music, choreography DVDs, scripts and more. They will be guided through the entire process by a local program advisor, offering teachers and students the support and encouragement they need in order to take ownership over their productions. At the completion of the program, each school will put on multiple public performances of its show for the entire community and will take part in a final professional development workshop specifically focused on evaluating the process and planning for the future.
“Smash” is a musical drama that celebrates the beauty and heartbreak of the Broadway theater as it follows a cross-section of dreamers and schemers who all have one common desire — to be a “Smash.” The cast features Debra Messing, Anjelica Huston, Jack Davenport, Christian Borle, Megan Hilty, Katharine McPhee, Raza Jaffrey, Brian d’Arcy James and Jaime Cepero. The executive producers are Steven Spielberg, Theresa Rebeck, David Marshall Grant, Craig Zadan, Neil Meron, Darryl Frank, Justin Falvey, Marc Shaiman and Scott Wittman.
iTheatrics uses the transformative power of the arts to make the world a better place. The company adapts existing Broadway and West End musicals for students at all age levels — including elementary, middle and high school — to perform. In addition, iTheatrics also creates a teacher’s tool chest of resources which provides educators with enhancements such as choreography DVDs, accompaniment CDs, director’s guides and curriculum connections. iTheatrics’ clients include The Jim Henson Company, Music Theatre International, Disney Theatrical Group, the Roald Dahl Estate and McMillan/McGraw-Hill. Likewise, iTheatrics also develops new musicals for family audiences such as “The Musical Adventures of Flat Stanley,” “The Phantom Tollbooth” and “Roald Dahl’s James and the Giant Peach.” Junior Teaching Intensives from iTheatrics provide professional development for teachers in the area of musical theater and its Junior Theater Academy provides young artists with an innovative outlet for developing their skills as performers and artists.
